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Industry Perspective

AdAge: Let's Get Serious About Managing The Remote Workforce

T. Alex Blum 5/20/20 T. Alex Blum 5/20/20

AdAge: Let's Get Serious About Managing The Remote Workforce

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ANA Marketing Maestros: The In-House Agency Advantage

T. Alex Blum 5/6/20 T. Alex Blum 5/6/20

ANA Marketing Maestros: The In-House Agency Advantage

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AdAge: How Brands Treat Their Partners Now Will Have Consequences For Their Post-Pandemic Potential

T. Alex Blum 4/1/20 T. Alex Blum 4/1/20

AdAge: How Brands Treat Their Partners Now Will Have Consequences For Their Post-Pandemic Potential

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Why We Love Advertising

T. Alex Blum 3/5/20 T. Alex Blum 3/5/20

Why We Love Advertising

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AdAge: How Advertisers' Long Payment Schedules Are Hurting The Creative Process

T. Alex Blum 3/4/20 T. Alex Blum 3/4/20

AdAge: How Advertisers' Long Payment Schedules Are Hurting The Creative Process

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Technology…Friend Or Foe? Quantifying Results For The IHA

T. Alex Blum 5/22/19 T. Alex Blum 5/22/19

Technology…Friend Or Foe? Quantifying Results For The IHA

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"At The Core Of What We Do"

T. Alex Blum 11/14/18 T. Alex Blum 11/14/18

"At The Core Of What We Do"

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Optimize Your In-House Studio

T. Alex Blum 3/15/18 T. Alex Blum 3/15/18

Optimize Your In-House Studio

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What Does It Take For Creative Organizations To Be More Efficient?

T. Alex Blum 9/11/17 T. Alex Blum 9/11/17

What Does It Take For Creative Organizations To Be More Efficient?

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Changes And Challenges In The New Content Production Process

T. Alex Blum 9/6/17 T. Alex Blum 9/6/17

Changes And Challenges In The New Content Production Process

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T. Alex Blum 6/16/17 T. Alex Blum 6/16/17

Part 2: Five Things To Consider Before Your Brand Enters The Cultural Conversation

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Four Things To Consider Before You Create An In-House Studio

T. Alex Blum 5/30/17 T. Alex Blum 5/30/17

Four Things To Consider Before You Create An In-House Studio

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Part 1: In Tumultuous Times, Brands Step Up Their Advertising And In The Process, Find Their Voice

T. Alex Blum 5/8/17 T. Alex Blum 5/8/17

Part 1: In Tumultuous Times, Brands Step Up Their Advertising And In The Process, Find Their Voice

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T. Alex Blum 5/3/17 T. Alex Blum 5/3/17

Five Steps To Devising A Content Creation Strategy For Your Brand

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Adage: Competitive Bidding, Creative Choice, And The DOJ Investigation

T. Alex Blum 2/9/17 T. Alex Blum 2/9/17

Adage: Competitive Bidding, Creative Choice, And The DOJ Investigation

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Jazz And Advertising – What Do They Have In Common?

T. Alex Blum 1/9/17 T. Alex Blum 1/9/17

Jazz And Advertising – What Do They Have In Common?

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Are We All Part Of An Endless Open-Ended Beta Test?

T. Alex Blum 11/11/16 T. Alex Blum 11/11/16

Are We All Part Of An Endless Open-Ended Beta Test?

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Circling The New Paradigm

T. Alex Blum 9/30/16 T. Alex Blum 9/30/16

Circling The New Paradigm

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The Marginal Relevance Of Exceptionalism

T. Alex Blum 9/6/16 T. Alex Blum 9/6/16

The Marginal Relevance Of Exceptionalism

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GM Or IKEA: Who Do We Want To Be, Corporate America?

T. Alex Blum 7/14/14 T. Alex Blum 7/14/14

GM Or IKEA: Who Do We Want To Be, Corporate America?

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