Elena French, PA

Strategic Marketing & Communications Expert

Elena French is an accomplished, award-winning Marketing, Brand, and Communications expert with more than 20 years’ experience transforming and leading highly productive and impactful teams at Fortune 200 companies. this, She led Corporate Marketing at Lincoln Financial Group, where she was responsible for the company’s corporate advertising, brand, consumer insights, communications, social media, and corporate sponsorship initiatives, including the company’s naming rights sponsorship of the Philadelphia Eagles’ home stadium, Lincoln Financial Field. Before joining Lincoln in 2016, Elena held several positions at TIAA, formerly TIAA-CREF, including Marketing VP and Head of Creative Services, and VP and Head of Institutional Retirement Marketing. Over the course of her 12-year career with TIAA, she also led the Brand Strategy and Advertising functions. Elena began her career as a Public Affairs Specialist/Journalist (MOS: 46Q) in the U.S. Army Reserve before spending six years as a trade reporter and managing editor in Washington, D.C. She has also held managerial roles in media relations, PR, and marketing communications.  

Elena provides strategic consulting expertise for Blum working with global organizations to transform communications structures, elevate corporate marketing and communications strategies, and align marketing functions with business goals.